Category: micro targeting
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Push to reform murky adtech industry threatening existing duopoly by Facebook / Google
A push to reform murky ad tech industry practices in Europe, and the viability of data transfers over the pond has been all over the news last week. Twitter is full with Mark Zuckerberg’s response yesterday questioning the ability to provide its main services Facebook and Instagram within the EU in the future, if data…
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Regulating the ad tech industry to minimise discrimination by association
Why do we need regulation for online advertisement? Algorithms can draw inferences about sensitive personal traits such as ethnicity, gender, sexual orientation and religious beliefs based on our browsing behaviour. This data is very valuable. BUT, creating user groups using this kind of sensitive data is illegal under the current EU data protection regulation. To sidestep…
brave new digital space 